Sunday, February 2nd - still a bit tired from the journey we started the day in the "Museum of the Moving Image" in Astoria/Queens. First we had an interesting tour, where we could see many original artifacts from film and television. The exhibition also has many interactive elements and you can take a look into the history of filmmaking. The visit was rounded off with a workshop about American election commercials and in the end we created an election commercial ourselves. I like it when museums are interactive and you can do something by yourself.
In the afternoon we went to Midtown Manhattan, including Times Square and the Frost Fest in Bryant Park. Afterwards we strolled along 5th Avenue up to Central Park, where the Apple Store is located. I have to say that the new concept of the Apple Stores is very impressive. Although there are countless people in them, a unique atmosphere of well-being has been created and the staff is very dedicated and competent. Of course, I wasn't only there because of the great concept, but I finally indulged myself with an Apple Watch. Yeah yeah, they know what they are doing!
In the evening we all met in the Sports Bar Dave & Buster's on Times Square to watch the Super Bowl - but not just for fun - because we should pay special attention to the commercials during the breaks. Nachos, burgers and beer provided the appropriate atmosphere and of course the amazing Halftime Show of Shakira & JLo.
In terms of advertising during the Superbowl, some of them stood out and remained in my memory. First of all the Hard Rock commercial with JLo in the leading role but also many other celebrities like Pitbull, Arod, DJ Khaled etc. The Mc Donalds commercial with the "Famous Orders" as well as the P&G commercial with the slogan "When we all come together, it's amazing what we can do" have attracted my attention. There was also an election campaign of Donald Trump "Stronger, Safer, More prosperous" as well as many advertisements from different car companies, such as Porsche, Audi, KIA, Toyota, Hyundai, etc.